Audience

There are many diffenrent ways that companys categorise audiences, many companys use various theorys to judge who their product will be aimed at. Categorising audiences can also help companys determine when and how there audience will consume their product which could also help companys decide on what to include in their product. one way of defining and categorising an audience is by usingh the life matrix theory, it defines ten audience categories, it is based around values, attitudes and beliefs of the audience, which will be useful in letting the producer know what to include in their magazine to make it appealing to there target audience. the categories of audience in the life matrix theory are:

1. tribe wired- digital, free spirited, creative young singles


2. fun/atics - aspirational, fun-seeking, active young people


3. dynamic - hard driving, high involvement couples


4. priority parents- family values, activities, media strongly dominate


5. home soldiers- home centric, family orientated, materially ambitious


6. rennaisence women - active, caring, affluent, influential mums


7. rugged traditionalists- traditional male values, love of outdoors


8. struggling singles- high aspirations, low economic status


9. settled elders- devout, older, sedentary lifestyles


10. free birds- vital, activ, altruistic seniors

Another effective way of grouping an audience is by using their income bracket status as this enables producers to know the class of their target audience which will be a good of indicator of what content to inlcude in a magazine for example upper middle class would most likely read a formal magazine and people at the lowest level of income such as students would probably read a less formal magazine, however this does not always apply. Income bracket is in six bands they are, A. upper middle class, bankers etc, B. middle class, teachers etc, C1. lower middle class, nurses etc, C2 skilled working class, skilled workers etc, D. working class, manual workers etc, E. people at lowest level of income, students etc.

reference: http://www.slideshare.net/