Sunday 6 February 2011

Institution: key company

IPC media produces over 60 iconic media brands, with print alone reaching almost two thirds of UK women and 42% of UK men - almost 26 million UK adults - while their websites collectively reach over 14 million users every month.

IPC's diverse print and digital portfolio offers something for everyone, with a focus on three core audiences: men, mass market women and upmarket women.

Their men's portfolio comprises a wealth of leisure brands including Country Life, Horse and Hound, Rugby World and Decanter, as well as lifestyle brands including Nuts, Mousebreaker and NME.

Their mass market women's division comprises famous women's weeklies including Lokk, Now, Chat and Woman; TV entertainment brands including What's on TV, TVTimesand TV & Satellite Week and, online, the goodtoknow network.

Their upmarket women's division comprises luxury fashion brands including Marie Claire and In Style, lifestyle brands including women&homeand essentials and home interest brands including Ideal Home, Livingetc and housetohome.

IPC media is the leading magazine publishing company in the Uk and therefore extremely reliable, it is important when making a magazine to choose a company that i can trust and that has a proven track record of publishing quality magazines. Using a company like IPC media will also help my magazine to sell as people will know that it is of a good quality if this company has produced the magazine.

Reference: www.IPCMedia.com

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